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Social Media Management in Front Royal

Social Media Management in Front Royal

In this age of instant everything, the internet, and social media, it is no wonder that many small business owners struggle with making sales via this channel. They get “Facebook Fever” and spend countless hours posting updates, uploading photos, responding to comments and questions, and getting involved in all kinds of other activities which seem important at the time… but which often leave them exhausted and burned out, without any time or energy to actually make sales. What many of these business owners don’t realize is that, when they use social media to promote their businesses, they are in effect using a “for sale” sign… and yet, most people ignore it! People check their social media accounts dozens, if not hundreds, of times every day. Yet, for some strange reason, few of them ever click on the links to your website or even take the time to read your bio or any of the posts on your wall. It’s no wonder that many business owners give up after trying various “experiments” and eventually decide that the internet is NOT a viable channel for them to use to promote their business. That would be a tragic mistake. There are 4 tips for you ultimately to get the most out of social media, to build your brand, rank higher in the search results online, strengthen SEO, increase awareness, get more leads, and much more!

Know Your Target Audience

know your audience

The first thing you need to do is figure out who your target audience is. If you don’t know exactly who your ideal customers are, how can you hope to attract them? The best way to find out who your target audience is is to use Google’s advanced search operators. Matrimont’s team of consultants can help you to identify and target the very customers most ready to buy your products or pay for your services.

Post Regularly 

Post regularly Matrimont

The second thing you need to do is post frequently on your social media accounts. Don’t put it off to tomorrow. Post on a consistent schedule. If you get into a rut, or run out of new and creative things to say, go back and re-read your target audience’s posts and comments, and see if there is anything that will spark your imagination enough to come up with something new to post about.  According to Declan O’Reilly, Chief Marketing Strategist at Matrimont, in Front Royal, Virginia, fresh, regular, creative content is the lifeblood of any social media campaign.

Respond To Your Audience

The third thing you need to do is respond to your audience. This doesn’t mean you have to agree with every comment they make. In fact, it’s better if you don’t. But at the very least, you should acknowledge their comments, and post responses that indicates you are listening to what they are saying. If you do this often enough, people will come to expect a prompt response from you, and will feel more connected to you… and therefore… will be more likely to purchase whatever it is you are selling.

Use Short, Sweet Messages!

The fourth thing you need to know is that using short, sweet messages is another great way to make sure your messages get read. There are many studies that show that if you have a message that is longer than 2 or 3 sentences, only about 50% of your message will get read.  Matrimont, serving the Front Royal, Virginia area and beyond, specializes the social media campaigns and effective engagement.  Give them a call now to learn how they can help!