Why Website speed is important and how to improve it
One of the first things that we need to understand when talking about site speed is the user experience. This is the most important aspect of site speed because if the users do not like the speed of your site, then they will not keep coming back. When it comes to search engine optimization (SEO) and other forms of internet marketing, the “user experience” is critical. That’s why improving site speed is so important because it directly affects the usability and ease of use of your website. In a previous post, we talked about how important it is to have a mobile friendly website. In this post, we’ll discuss how site speed is another huge factor. You’ll learn how to make sure people’s experience with your web pages is smooth and fast, no matter which browser or device they’re using.
Why a slow website sucks
A slow site is a big turn off to visitors. Make sure your site loads as fast as possible. Do whatever it takes to make it happen. If you have the bounce rate above 50% and you’re seeing fewer than five seconds of average time before bouncing from the site, this can often indicate that there is something wrong with your website. A very high bounce rate indicates visitors are leaving your site quickly. If lots of them are leaving without clicking on any links, it’s probably because they didn’t find what they were looking for. If your website has a slow load time, people will not stick around. They will bounce, and you will lose them as visitors. The reason why slow sites are typically having a very high bounce rate is because most visitors who arrive at that site are leaving the website without reading any content. Long story short. you’ll lose money and customers with a slow site. Matrimont, located in Front Royal, Virginia, specializes in building efficient, fast-loading but attractive websites.
Too much content
If you’ve got a lot of pages and content to get rid of, start with the navigation menu. If the navigation menu has lots of links and sub-pages, then you have some work to do! If there are only a few links and sub-pages to the site, then you might want to think about a simple menu system. After you’ve streamlined the navigation, move on to the main content areas. For example, if you have a lot of links on the homepage, consider breaking the links up into several tabs so they don’t take up too much space. This is especially true for mobile users. You can also consider a single page layout for desktop visitors.
If you want to speed up your site load times, make sure that you are loading the images and files as quickly as possible. This can often be accomplished by putting the HTML for your site and the content into separate files. “One of the first things we do when we build websites is make sure every image is the proper size and has the proper file name” –Joseph Sladky, Matrimont. Your best chance for winning conversions comes when visitors are actually shopping. That’s when they’re making their purchase decisions and trying to find their way to the right products. A site that’s difficult to navigate will frustrate your customers.
A big factor is who hosts your website. Server speed could be one of the reasons your website is slow. There are some super fast and secure servers to choose from. On the other hand, fast sites usually have a lower bounce rate because their visitors are more likely to read the content and then engage with it. Your bounce rate is also a ranking factor for search engine rankings, so it’s important to pay close attention to it. You should strive to have a lower bounce rate so that it will help you rank higher in search engines.
So in a nutshell There are 3 major ways to make your site speed faster:
* Remove unnecessary elements
* Load images and media as close as possible to where your viewers land